1. Some Numbers

    How long and how much does it take to start a company? It took asana over 2 years and 9 million in funding to get a public beta out.

    Early 2009: Founders Dustin Moskovitz and Justin Rosenstein begin work on Asana

    November 2009: Asana raises $9M led by Benchmark Capital and Andreessen-Horowitz

    October 2010: Asana begins private beta

    February 2011: Asana launches public beta

    November 2011: Asana open launch

    (Source: asana.com)