Some Numbers
How long and how much does it take to start a company? It took asana over 2 years and 9 million in funding to get a public beta out.
Early 2009: Founders Dustin Moskovitz and Justin Rosenstein begin work on Asana
November 2009: Asana raises $9M led by Benchmark Capital and Andreessen-Horowitz
October 2010: Asana begins private beta
February 2011: Asana launches public beta
November 2011: Asana open launch
(Source: asana.com)