Cord Cutting & TV Executives
Have these executives not learned anything from the music industry? Why are they so happy to play along with the cable companies to determine viewing habits.
Back in November, HBO co-president Eric Kessler stated to industry leaders that HBO shows would not ever be available to non-HBO subscribers on digital platforms.
At that time, Kessler also said his company sees cable-cutting as no more than a temporary austerity measure that will cease as soon as the economy takes a turn for the better.
Kessler thinks HBO’s current model will succeed in the long run.
Your newer, younger, digitally savvy consumers are talking to you and if you choose to not listen them, then the same consumers will find other ways of accessing your beloved content. Just like they did with their music.
